As we gear up for another H&M designer collaboration, I’m listing all designer collaborations we’ve seen from the high street giant since it began teaming up with luxury labels nearly 20 years ago.
It was 2004 when H&M released its first-ever designer collaboration with the legendary Karl Lagerfeld, which set a precedent for the high street brand’s forthcoming designer collabs. Like clockwork, the brandhas continued to release at least one, if not two designer collaborations per year ever since. Each time, the collection sells out within hours and hits the secondary market for two or three times the price of the original. You have to be in it to win it.
Over the years, H&M has collaborated with some of the biggest names in fashion, from the aforementioned Karl Lagerfeld to Versace, Balmain and Stella McCartney to name a few. The most recent designer collaboration came in May 2023, when H&M released teamed up Mugler on an exciting collection of bodysuits, cut out leggings, blazer dresses and more. Before that came the 2021 collab with Irish designer Simone Rocha, which sold out within mere hours.
We’re lucky enough to be treated to two in 2023, as it was recently announced that on a collection in November 2023. The brand confirmed the rumours with a glitzy party attended by stars including Elle Fanning, Tyga, Ashley Graham and Irina Shayk, all of whom were wearing pieces from the upcoming collection.
Who is H&M designer collaboration next?
H&M hasn’t announced their next collaborator yet, so stay tuned for updates! They typically announce their collaborations a few months before the launch date.
While we wait to get our hands on the collection, I decided to list all the H&M collabs of all time. Keep scrolling to see all of them.
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Karl Lagerfeld (2004)
The Karl Lagerfeld Collab was too iconic, At the time, it was a ground-breaking move that made high fashion accessible to all. The collection included sequin jackets, cashmere coats, lace dresses and of course the Lagerfeld silhouette T-shirt. The entire collection sold out within minutes of release and set a precedent for all future collaborations.
Stella McCartney (2005)
Stella McCartney’s collaboration with H&M was timeless. The British designer’s signature style is creating effortless and ultra-wearable garments, which was of course a great match for the Swedish company. The collection mirrored her main line, which was greatly appreciated by high street shoppers, and the collection included her signature trousers, blazers and blouses as well as boho-chic dresses.
Viktor & Rolf (2006)
In 2006, the Dutch design team Viktor & Rolf shook things up at H&M. Known for their avant-garde style, they created a collection that was both playful and thought-provoking. Think quirky silhouettes and theatrical elements, all brought to the high street by H&M.
This collaboration challenged fashion norms and offered shoppers a taste of Viktor & Rolf’s unique vision. It was a collection that was sure to turn heads and spark conversation.
Roberto Cavalli (2007)
Next up is Italian designer Roberto Cavalli’s collection for the high street hero. Cavalli’s signature look is ultra-glamorous and sexy, with his collection’s always full of fantasy with embellishment, sequins and bold prints.
There is absolutely no way Cavalli was creating a wardrobe of everyday basics for H&M. The collection was full of glittering mini-dresses in gold lamé, animal print and sequins. For the men’s collection, there were even dapper tuxedos. Cavalli’s collaboration captured the party-girl ethos and was perfect for a Saturday night out – even years on.
Comme des Garçons (2008)
Comme des Garçons collection for H&M comes in at number three for us. The cult Japanese fashion label founded and headed by Rei Kawakubois world-renowned for its boundary-pushing, gender-fluid streetwear and the collection made this cool unique aesthetic available to the high street. We entered the world of digital drop countdowns and hour-long queues for this designer collection for H&M.
Rei Kawakubo was also no stranger to collaborations having previously partnered with the likes of Disney, Supreme, Converse, Nike, and many more.
Jimmy Choo (2009)
In 2009, H&M offered a taste of high-end glamour with their Jimmy Choo collaboration. This collection wasn’t just about clothes; it focused on footwear and accessories, giving fashionistas the chance to add Choo’s signature style to their outfits.
Think dazzling stilettos, glamorous handbags, and eye-catching accessories, all brought to life by H&M at a more affordable price point. This collaboration allowed fashion lovers to experience a touch of Jimmy Choo’s luxury without breaking the bank.
Matthew Williamson (2009)
Sun’s out, Williamson’s out! In 2009, H&M partnered with the British designer Matthew Williamson, known for his vibrant prints and flattering feminine silhouettes. This collaboration was a summer dream come true, with a collection bursting with color and pattern.
There were flowing dresses, playful kaftans, and eye-catching prints inspired by peacocks and parrots. Williamson’s signature touch was evident throughout, offering a touch of bohemian flair and ethnic influences. It was a collection guaranteed to turn heads and bring a touch of Williamson’s summery spirit to your wardrobe.
Sonia Rykiel (2009)
Parisian powerhouse Sonia Rykiel brought its signature sensuality and playfulness to a wider audience through a collaboration with H&M. This wasn’t your average lingerie collection. Rykiel poured its Parisian chic into the mix, offering luxurious fabrics like velvet, silk, and satin.
The collection wasn’t just about lingerie though; it also included sleepwear, nightgowns, and even chic home accessories. It was a celebration of femininity and individuality, making Rykiel’s signature Parisian style accessible to a whole new generation of fashion lovers.
Lanvin (2010)
While we expected Lanvin’s extravagant designs to be near-impossible to make on a high street budget, the collection managed to encapsulate a sense of the brand’s magic. It had people rushing out for the couture-inspired ruffled dresses, faux-fur coats, graphic statement T-shirts and elaborate jewellery.
The success of the 2010 collab can in part be contributed to Alber Elbaz’s openness with H&M. He commented, “I decided to give H&M our Lanvin secrets, the patterns, everything. In the end, you really only have what you give away.”
The collection captured not only Elbaz’s spirit, but also converted many of his signature designs to the high street for the masses to enjoy.
Versace (2011)
Donatella Versace emulated her own image in the brand’s H&M collaboration, turning models into Donatella lookalikes head-to-toe in Versace’s signature Greek key motif. It was the first time a H&M collab included home décor.
The collection embraced colour, patterns and prints, crashing H&M’s website within minutes. The re-sale prices were astronomical on the secondary market, with people even paying for garment bags and paper shopping bags on eBay. It was so successful, H&M brought it back for a second season.
Prince performed at the New York launch party, the seal of approval from one of the greatest musicians and style icons of our time.
Marni (2012)
H&M teamed up with the Italian fashion house Marni, known for its eccentric and playful spirit. The resulting collection was a kaleidoscope of color and pattern, featuring Marni’s signature quirky prints splashed across dresses, jackets, and accessories. Mismatched patterns, bold color combinations, and unexpected silhouettes – a celebration of individuality and a chance to embrace Marni’s unique take on fashion.
Maison Martin Margiela (2012)
H&M challenged fashion norms with a collaboration featuring the avant-garde Maison Martin Margiela. This collection wasn’t for the faint of heart. Margiela’s signature deconstructed approach translated into unexpected silhouettes, unfinished seams, and unconventional materials.
The collaboration offered deconstructed blazers, garments with visible linings, and a heavy focus on reinterpretation. It was a thought-provoking collection that pushed boundaries and offered fashionistas a chance to experience Margiela’s unique vision at a more accessible price point.
Isabel Marant (2013)
H&M collaborated with the queen of effortless Parisian chic, Isabel Marant. This collection was a dream come true for fans of Marant’s signature style, offering a chance to own a piece of her coveted bohemian look at a more accessible price point. There were flowing maxi dresses, fringed suede jackets, and chunky knitwear – all infused with Marant’s signature carefree spirit.
Alexander Wang (2014)
Alexander Wang became the first American designer to collaborate with H&M on the brand’s 10th anniversary of collaborating with designers.
The drop was heavily inspired by functional sportswear, in keeping with his ready-to-wear collections, with leggings, hoodies, and t-shirts in whites, greys, and blacks. Joan Smalls demonstrated just how much we needed the pieces in the campaign.
Balmain (2015)
Olivier Rousteing designed arguably the most popular H&M collaboration to date. It’s hard to top Balmain’s collection in the millennial wow-factor department. Rousteing enlisted the help of his supermodel friends Kendall Jenner, Gigi Hadid and Joan Smalls along with the Backstreet Boys to lend star power to his collection for H&M.
Through social media, Balmain and H&M invited their fans to join a movement of togetherness with #HMBalmaination.
The hype of the campaign wasn’t the only think that made his collection memorable; Rousteing remade some of his most recognisable runway pieces for H&M, giving all shoppers the opportunity to feel like stars.
Kenzo (2016)
Parisian fashion house Kenzo brought its signature exuberance to H&M in 2016. The collaboration was a burst of color and joy, featuring bold prints and playful designs.
Eye-catching tiger motifs, vibrant florals, and statement outerwear – all infused with Kenzo’s youthful spirit. This collection was a celebration of fashion and a chance to experience Kenzo’s infectious energy at an accessible price point.
Erdem (2017)
In 2017, H&M partnered with the British designer Erdem, renowned for his romantic and floral creations. This collaboration made Erdem’s whimsical aesthetic more accessible to fashion lovers.
An abundance of delicate dresses adorned with blooming florals, soft fabrics with flowing silhouettes, and touches of lace for a touch of vintage charm were offered.
Moschino (2018)
The Moschino collection is probably the most playful and fun collection to date. H&M teamed up with Moschinoand designer Jeremy Scott for a party-ready range, which featured skin-tight bodysuits, knee-high lace-up leather boots, and a wealth of ’90s pop culture references such as hi-fi speakers (who remembers these?) and MTV. Disney’s iconic Mickey Mouse even found itself featuring front and centre on many of the pieces.
Pringle of Scotland (2019)
Feeling chilly but want to ditch the boring sweater? In 2019, H&M teamed up with Pringle of Scotland, the OG of knitwear, for a collection that was anything but basic. There were Classic cable knits and argyle patterns with a fresh twist – we’re talking cool colorways and unexpected cuts. It was perfect for staying cozy without sacrificing an ounce of style.
Giambattista Valli (2019)
H&M partnered with Italian designer Giambattista Valli to bring red-carpet glamour to a wider audience. The 2019 collection translated Valli’s couture aesthetic into accessible pieces, featuring vibrant tulle gowns, intricate embroidery, and sophisticated silhouettes.
Beyond fashion, it aimed to evoke the spirit of special occasions, offering confidence-inspiring pieces for any event. The collaboration celebrated femininity, special moments, and the transformative power of fashion with Hollywood flair and Italian luxury.
Simone Rocha (2021)
From the beaded hair clips and earrings, to the tulle and pearl-embellished dresses, the collection was exquisite. The campaign saw Kaia Gerber, Daisy Edgar-Jones [above] and Helena Bonham Carter posing in ribbons, pearls and voluminous silhouettes.
The demand for this collaborative collection reached unprecedented heights. The collection sold out in minutes, leaving many fans of the designer disappointed (and empty-handed), while in China it literally broke the Internet, giving Kim Kardashian a run for her money.
Iris Apfel (2022)
In 2022, H&M threw a giant fashion party with style icon Iris Apfel! This wasn’t your grandma’s floral prints – we’re talking loud colors, wilder patterns, and more accessories than a magpie’s nest. It was all about embracing your unique style and having fun with fashion, no matter your age.
Think mismatched prints that shouldn’t work but totally do, and enough jewelry to clank down the street. Basically, it was a celebration of letting your freak flag fly (in the most fabulous way possible).
Mugler (2023)
H&M teamed up with Mugler for a unique collection that went beyond expectations. The designs featured a futuristic look with creative shapes and materials that boldly embraced the body. Breaking fashion norms, the collection made a statement about expressing individuality through bold and audacious styles.
From tight latex to geometric cutouts, Mugler’s distinctive style harmonized with H&M’s broader audience, creating a one-of-a-kind and memorable collaboration.
Paco Rabanne (2023)
In November 2023, H&M collaborated with the iconic French fashion house Paco Rabanne (formerly Rabanne) for a dazzling collection. This capsule collection captured the essence of Rabanne’s signature style – a fusion of 1970s poolside glamour and futuristic space-age vibes.
The collection wasn’t just about womenswear; it offered menswear, bold accessories, and even a homeware line, making Rabanne’s signature shine accessible for everyone.
